A collection of works written by Emanuel Haldeman-Julius himself, and lovingly reproduced by us. These articles provide in-depth insight into the day-to-day efforts of his publishing enterprise, and reveal important details regarding the Little Blue Books certain to interest and assist collectors.
Reproduced from The First Hundred Million. A fascinating look at the practice and impact of retitling books to increase sales, or meet the requirements of advertising constraints.
Reproduced from The First Hundred Million. An insightful study of the Little Blue Books that couldn't sell the 10,000 copies a year required to make their mass production profitable.
Reproduced from Questions & Answers, 2nd series, 1935. While much of this material has been covered in other works, it's nonetheless a tidy and succient summary of some important autobiographic and historic information.
Reproduced from Questions & Answers, 4th series, 1936. E. Haldeman-Julius challenges ideas about his wealth, and reveals interesting details about the Little Blue Book publishing plant in the process.
Reproduced from Questions & Answers, 9th series, 1937. E. Haldeman-Julius mentions Little Blue Book agencies in some foreign countries, and how one was to go about becoming a Little Blue Book agent.
Reproduced from Questions & Answers, 16th series, 1939. E. Haldeman-Julius discusses the impact of the Great Depression on his publishing enterprise and how the company survived.
Reproduced from Questions & Answers, 16th series, 1939. Brings to light some interesting tidbits of information for collectors and historians, most notably the names of the various tradespeople employed at the Haldeman-Julius factory, and the insights into content guidelines and associated costs for a variety of pamphlet formats.